How sales force automation delivers results

Sales force automation (SFA) enables you to use software to automate your sales processes, including order processing, contact management, information sharing, inventory control, and customer management. For sales team visibility and transparency, dashboard reporting helps you to monitor time-in-store, set journey plans and surveys, and ensures you get maximum return on your human capital. 

womanipadThe real value of SFA is in moving employees up the value-add chain. By reducing time on simple, repetitive tasks your team get more time to engage with sales strategy, including developing key relationships. Following a systemised process helps you scale your business and highlights opportunities along the way. The right technology for your mobile sales team is important, providing a strategic advantage by shortening the sales cycle, improving information insight, and increasing business performance efficiency.

If you’re considering ways you can increase the performance and productivity of your sales team, we recommend that you:

  • Identify any business information gaps or double handling activities
  • Consider ways of easily capturing customer insight or competitor activity
  • Have a contingency plan for if a salesperson leaves
  • Eliminate those salesperson pain points, including the dreaded weekly sales report

Using your sales data and analytics, you can systemise your sales field team performance to ensure a consistent experience, every time. And by turning data into insight, field sales teams are empowered to make decisions at the store level to deliver exceptional service.

Our sales team can discuss the tangible benefits of SFA with Opmetrix, and help you execute the perfect store call.