YouCan Articles

A Display is a Terrible Thing to Waste

Wednesday, July 19th, 2017

The point of purchase (POP) is where all elements come together – the buyer, the product and the money. It’s known that 76% of purchasing decisions are made in store and that 68% of all in store purchases are made on impulse, taking consumers 3 to 7 seconds to make a buying decision.

So, what makes consumers choose a brand as opposed to other?

A lot is said of brand awareness and recognition and the necessity of being not only on consumer’s top of the mind but also in front of them when the buying decision is being made. Companies that invest not only in competitive pricing and promotions, but as well as other marketing activities at store level e.g. digital signage, packaging, POP displays etc. are on the right path of a winning recipe.

According to A.R.E. Compliance Study, planned POP displays impact sales by 193%, whilst unplanned displays ignites them by 121% as opposed to 42% when CPG companies opt for no displays at all.

According to the POP Compliance 2016 Whitepaper, “maximising a P.O.P. display program results requires a combination of great design, a clear understanding of display economics, and exceptional execution of all aspects of the display program.”

Results have shown that there’s a discrepancy between the perceived level of compliance by CPG companies vs the reality. Effectiveness, at first perceived to be at 70% , in reality, is shown to be only 40%.

What are the factors that contribute to the failure or success of a planned display program?

A P.O.P. program will only be successful if displays are in place, correctly implemented, and stocked.

Needless to say, compliance at store level is one of the keys for P.O.P. display success, therefore, managers must clearly allocate responsibilities and arm people with the right information so tasks can be properly performed.

Due to the level of complexity surrounding the execution of in store displays, other items such as systems, clarity on information, set tasks, processes and superb project management are critical to the success of a well-executed POP program.

Credit: https://issuu.com/retailenvironments/docs/popcompliance_2016_whitepaper

Opmetrix – See the full picture

Friday, May 6th, 2016

YouCan

Whether you have a sales team of 10 or 100 it helps to have a visual comprehension of how they are progressing when they are working remotely. The Opmetrix CMS (Customer Management System) dashboard shows what the Opmetrix mobile sales management system can do for you.
It reveals a combined data overview of what activities are being carried out, so that you have a clear understanding of how your salespeople are performing as a team.
In one place, the Opmetrix dashboard shows instant data including the number of store visits completed, active sales team members, call cycle compliance indicator and sales indicators for orders, invoices and credits. And it’s not just statistics you can see, but photos too, so you can see what’s happening in-store within seconds.
The tiles on the dashboard enable managers to step out of the frame and narrow down to see more data in detail – this is where filtering and sorting features assists to slice and dice data to see the specifics. Each tile has its own comprehensive report allowing you to see as much or as little information as you like.

Health and Safety white paper for mobile teams

Friday, April 22nd, 2016

In New Zealand, the Health Safety at Work Act 2015 (HSW Act)  came into force April 2016.

Opmetrix is helping National Field Managers with best practice health and safety guidelines for their mobile field teams. The release of this white paper details how you can be prepared:

  • Includes legislation requirements
  • Serious Harm Notification Survey
  • Accident, Incident or Near Miss Notification Survey
  • Hazard Identification Form Survey
  • Inspection Report Survey

Ensure you are providing the best care and preventive care for your field team.

Opmetrix Team App for Smartphones

Tuesday, March 15th, 2016


Opmetrix Team App for Smartphones. Smart business.

Opmetrix Team Banner

Opmetrix Team is a low-cost licensing product designed for Sales Managers, Merchandisers or part-time sales people to use on their own smartphone in the field.

For example, in Grocery, Opmetrix Team enables merchandisers to use their own smartphone in a BYOD (Bring Your Own Device) environment, and
offers a sharing capability to help them quickly and easily interact with their Territory Manager.

With access to shared call notes, photos, tasks and in-store survey audits, Territory Managers have the ability to instruct merchandisers when they need to escalate issues or get tasks completed, and can see the results when done.

Clorox and DKSH New Zealand have both had immediate success as early adopters of the Opmetrix Team solution. Damian Wright, National Sales Manager at Clorox acknowledged how “easy” Opmetrix Team is to use, and management are pleased with the “increased visibility of what merchandisers are doing in-store”. Key functionality including automated time in-store tracking and GPS location services means actual hours worked are summarised by Opmetrix in a weekly report which greatly assists payroll management. Clorox has implemented health and safety surveys to comply with the Health and Safety at Work Act 2015 (HSW Act), making Opmetrix Team an effective tool to ensure safety issues and incidents are monitored.

Opmetrix Team presents a low-cost solution for businesses – with ‘Bring Your Own Devices’ companies need only to reimburse a standard data usage (less than $10 per month) to cover business data use.

Opmetrix Team SmartohoneDianne Hutton, Regional Sales Manager at DKSH had positive feedback from all of her merchandising team and rolled out the system to the whole 60+ Merchandising Team, complementing the existing Territory Managers running Opmetrix on tablets.

Opmetrix continues to serve Territory Managers using tablet devices well. Extending to Merchandising Teams allows FMCG companies to report on total visibility of field team activity. There is no need for multiple solutions… Opmetrix covers all the bases.

Key features of Opmetrix Team

  • Call cycle planning and compliance for merchandising teams
  • Share call notes, photos and tasks between Territory and Merchandising Teams
  • Full management visibility of time management, GPS location and work completed
  • Record sick leave and holidays
  • Capture accident / incident reporting requirements for health and safety

 Pricing

Opmetrix Team can easily be added to your existing Opmetrix solution and is available in bundle pricing options including 20 and 50 user combinations.

For more details, contact: sales@opmetrix.com or your closest office.

Important health and safety information for mobile teams

Tuesday, February 16th, 2016

Health and safety is serious business, but it doesn’t have to be complicated. Opmetrix is helping field teams with best practice Health and Safety for mobile field teams.

April 4, 2016 marks significant changes to the health and safety law and applies to all businesses in New Zealand. WorkSafe NZ (the agency responsible for enforcing the health and safety legislation) has reported that each year:

  • 52 people die on the job,
  • hundreds more are seriously injured, and
  • 600-900 die from work-related diseases.

In an effort to address New Zealand’s high workplace death and injury toll, the Health and Safety Work Act 2015 aims to reduce the number of serious work-related injuries and deaths by at least 25 percent by 2020. This means there will be changes to requirements to notify WorkSafe New Zealand of notifiable events under the new law.

These changes include stronger compliance and notification for mobile sales and merchandising teams and our initial research indicates additional compliances may be enforced locally at a banner level for sales people on-site for example, The Warehouse, New World, Countdown.

Health and safety is first and foremost about having a sound procedure in place and effective communication, and you will probably find that your business is already taking the right steps to ensure staff are working in a safe environment – that’s just part of a having a great business.

To further assist businesses comply with the law, Opmetrix is developing a series of surveys and system initiatives that can be used within Opmetrix as a practical and valuable tool to bring sales teams together and make their workplace safe.

Many businesses rely on printed accident forms for workers to fill out,  by completing these electronically provides clear instructions for sales teams to follow and can help effectively manage record keeping compliance for worksafe, all within the existing Opmetrix mobile system.

Preventative maintenance is as important as incident recording and we will also be making recommendations on best practice methods to share information, and to use modules such as the Opmetrix Leave and GPS features to understand staff whereabouts.

The details of incident reporting and information required by WorkSafe are still being finalised, but we will keep clients updated as new information about the new Act comes into light and will release a white paper before the Act is enforced on April 4, 2016 so your system is ready to go.

The Act changes are only for New Zealand legislation however safety compliance is important in Australia and beyond, so we recommend all Opmetrix users take advantage of this information.

If you have any questions or ideas about how we can keep our field teams safer in the field then we welcome your feedback. Get in touch by emailing sales@opmetrix.com