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Case Study: Signify ( Philips Lighting)

Wednesday, December 11th, 2019

Signify Case Study

Signify keep ahead of the competition with a swift, agile, and efficient sales team powered by Opmetrix

Signify is the new company name of Philips lighting and is a global leader in efficient lighting products for professionals and consumers, continues to pioneer the LED lighting systems and services industry.

Signify provide lighting systems for interiors, offices and outdoor settings. They have completed the air traffic control tower of Christchurch Airport and Auckland’s ferry building. They have a comprehensive lighting portfolio with an expert team across residential, commercial industry, public, retail, and hospitality.


With 1,000 store visits completed by the Signify team every month, cutting through the volume of field data to produce effective reporting was a major challenge. Prior to Opmetrix, Signify had limited ability to capture customer data, monitor competitor activity, use real-time sales reports, and team member collaboration was difficult. 

Signify have two main teams; an internal field team and an external team. The external sales team from Long White Cloud Consultancy are specially trained to support Signify’s brand and merchandising activities. Signify had no prior CRM in place, so holistic transparency into customer data proved challenging and adversely affected customer response times.   

The two teams operate as one, with the same objectives and targets. However, management identified the need for increased unity and transparency between the two teams, including improved reporting capabilities to track objectives. 

Monitoring both teams to ensure a seamless customer experience, have more consistent customer service, increase agility, flexibility and responsiveness and ensure they have all access to the right data, were critical components which led to the decision to consider Opmetrix.


Having identified their issues Signify evaluated the capacity needs of the business and seized the opportunity to improve performance across the board by adopting Opmetrix.

Signify’s National Sales Manager, Daniel O’Brien said, “Not being able to accurately capture the data our field teams required was causing a strain on the business. Without a CRM, our team were restricted with the kind of data they needed to collect and to have on hand when dealing with a customer. The volume of store visits our team were completing was compounding the problem, limiting important customer information, hindering team collaboration and resulting in inefficient processes.”

Opmetrix provides automated reporting for enhanced insights daily, weekly and monthly. Signify have been able to centralise many of the sales functions specific to each store or staff member, with management able to use these insights to forecast more accurately on targets and keep up-to-date with marketplace data in real-time.

The field teams can now reduce the amount of data handling and improve efficiencies, with functions such as “Workday”, allowing for easy start and end time reporting, and vehicle logs.

Since adopting Opmetrix in 2018, Signify have dramatically improved transparency, enhanced field team efficiencies, and management reporting capabilities. O’Brien adds, “Being able to see how much your team is spending at each store, analysing customer spend against this and responding quickly when opportunities arise, has made a huge impact on our business. We typically use the 80/20 rule and find that if the team are spending the right amount of time in store and doing quality calls, then we see better sales results.”

Ross Berry, Director of Long White Cloud Consultancy has seen improved collaboration between team members, and significant performance efficiencies since Opmetrix was adopted.


One of the biggest business benefits for the Signify team has been a significant reduction in the time spent dealing with customer issues. The ease in which Opmetrix manages customer data has provided significant benefits. The field team can upload images during each store visit, capturing key information with regards to stocks, promotional activity, share of shelf, and competitor information.

The mobile CRM has also driven team collaboration and enhanced communication, with the team able to quickly contact each other and share their wins and opportunities. The team have been able to exchange successful sales strategies ideas, while driving a healthy competition.  

Opmetrix has delivered significant improvements to the day-to-day running of Signify, with the ability to monitor marketplace data, improve responsiveness, agility, flexibility and has driven sales performance to new heights.


The four things successful National Sales Managers do every day

Sunday, October 20th, 2019


Being a National Sales Manager means having to bring together a solid understanding of market conditions with deliberate strategic management of the team.

Everyday National Sales Managers all over Australia and New Zealand are looking for current market conditions, customer trends, helping their team meet customer’s needs and hitting targets! 

 1.    Maintaining an insatiable desire for business data

A successful NSM knows that data delivered in real-time changes the way business is done. From how to approach new opportunities to managing budgets, field team productivity and watching stock movements.

Having real-time data is essential to making informed decisions when they need to be made. Being able to respond to real-time challenge is what makes the difference. The end-of-month report just doesn’t cut it anymore.

 2.    Remain focused on empowering the team’s performance

Being able to lead, motivate and provide opportunities of growth for field and sales teams are vital for National Sales Managers to be successful.

Managers need to know what the team are doing, what they must do, sales information and the quality of the customer experience.

At Opmetrix, we work with hundreds of National Sales Managers across New Zealand and Australia who represent family owned businesses all the way through to multi-nationals. Their feedback is that our ‘Live Agent’ feature is what they have been wanting – a real-time view of agents in the field: their routes, sales, activity, information and a way to better support them to win when they need it most.  

3.    Communicate across the team, regardless of their location

National Sales Managers live the challenge of managing a ‘team’ who may see each other only a few times a year. Getting team members supporting each other, sharing knowledge and communicating clearly with each other is a power multiplier of effort and a major point of difference for client outcomes.

Having tools and easy channels of communication for collaboration, assists in elevating salespeople who are inherently competitive or who want to feel part of a team.

With Opmetrix’s Field Management App each field agent is seamlessly connected to their company, head-office and teammates. Information can be shared, stored and referred to at any time. National Sales Managers can push out information such as new product brochures and notices with ease ensuring no one gets left behind.

 4.    Provide tools that are as good offline as online

National Sales Managers need their teams to do the best they can in the field, however there are real challenges to productivity for agents when they are on the road.

Successful National Sales Managers know they need to arm their field and sales teams with tools that truly have mobility at the heart of their design. It makes a major difference to team member’s productivity and job satisfaction.

The ability to instantly view client details and documents or record new information from any device while on the go, cuts down on administrative time, prevents delays in business and confusion.  

National Sales Managers have many issues to juggle and high targets to hit, however with the right technology tools in place, they can empower their teams to deliver.

About Opmetrix

Opmetrix is a leading provider of cloud based software as a service (Saas) for the consumer goods industry. Focussing on field team management, Opmetrix empowers field users with an intuitive mobile app that covers everything a rep needs to sell and merchandise in store including CRM, sales, surveys and retail execution whilst providing managers with real-time visibility and reporting to manage and optimise their team.

Retail World: Opmetrix and Liaise Marketing Join Forces

Friday, September 21st, 2018

Check out this article in the September edition of Retail World, announcing our partnership with Liaise Marketing. Read the article here

Retail World September 2018

Opmetrix expands Australian foothold with Axsys partnership

Monday, March 13th, 2017

Leading mobile sales management software company, Opmetrix has announced a new partnership with Axsys, one of the largest sales and service partners of MYOB Enterprise solutions. This is the latest in a string of partnerships for Opmetrix as it continues to strengthen its foothold in Australia.

This partnership allows Opmetrix and Axsys to deliver enhanced mobile sales management solutions to their customers, increasing management capabilities to mobile sales teams and maximising productivity performance.

Opmetrix provides flexibility to field based sales teams and empowers management teams with data and statistics, increasing efficiencies throughout businesses.

John Slaiman, Australia Country Manager, Opmetrix said that the partnership marks a period of growth for the company which was recently certified as MYOB Independent Software Vendor for MYOB advanced:

“Of course we are thrilled to have another such great partner on board – we have a strong brand in New Zealand and it’s great to see this growth reflected in the Australian market. We believe we have a really strong product and it’s pleasing to see that that’s being recognised and attracting companies such as Axsys to partner with us,” said Mr. Slaiman.

Recently certified as an MYOB ISV, Opmetrix is able to integrate seamlessly with any new and existing Axsys customers, offering itself as the optimum solution following deployment. Opmetrix technology is available both online and offline and is available on windows, IOS and Android devices.

Managing Director of Axsys Jason Ransley explained that Opmetrix presented itself as a perfect partner, aligning with their brand ethos and expanding opportunities for their clients.

“Opmetrix was an obvious choice as a partner for us, their brand values lie very closely to our own, based around the ethos of honesty integrity and performance. We pride ourselves on quality project delivery and our aim is to always exceed our client’s expectations by using leading technologies,” said Mr. Ransley.


For more information and to arrange interviews please contact:

 Fernanda Rogers



Tel: 0404 065 988


Jason Ransley



Tel: 1300 553 228


About Axsys:

Axsys is one of the largest sales and services partners of MYOB Enterprise Solutions. With over 20 years’ experience, Axsys currently services over 450 businesses across Australia with offices in Melbourne, Adelaide and Hobart. Just recently Axsys has earned the prestigious MYOB Diamond Partner status and held MYOB’s Enterprise Partner of the Year Award in 2014 and 2015.


Opmetrix signs premium partnership with EXOBIZ

Tuesday, March 7th, 2017

Premium cloud sales and merchandising field team software grows foothold across Australia

Opmetrix, the leading supplier of sales and merchandising team software, has recently signed a Partnership Agreement with MYOB Enterprise Solutions provider, EXOBIZ.

This partnership enables Opmetrix to sell its premium cloud based mobile solution for sales and retail teams to clients of EXOBIZ, providing them with an all-inclusive business solution and growth platform.

As a MYOB Integrated Solution Vendor (ISV), Opmetrix can seamlessly integrate with any new or existing EXOBIZ clients. This level of integration means EXOBIZ clientss will be able to get the most benefit from deploying the Opmetrix solution.

In addition to being able to process sales transactions in the field, EXOBIZ clients will now be able to effectively manage their mobile sales teams to maximise productivity, efficiency and performance.

Mike Duncan of EXOBIZ said Opmetrix is a great compliment to the existing solutions EXOBIZ provides.

“We are always looking for solutions that will help our clients better manage their business. With Opmetrix, we know our clients can enhance their sales processes in the field whilst integrating with MYOB’s ERP products for the back office functions. We are excited to have Opmetrix on board as a Partner.”

John Slaiman, Country Manager for Opmetrix, said his team is delighted with the new partnership.

“Together we’ll be able to deliver enhanced mobile sales management solutions that make for a compelling proposition for clients. EXOBIZ has a great reputation for service and innovation and it will be a privilege to work together,” said Mr Slaiman.


About Exobiz:

Established as an MYOB Enterprise Solutions Partner in Brisbane in 2005, EXOBIZ has grown to become one of the largest and most experienced Platinum Partners in Australia. To date, EXOBIZ has implemented MYOB’s ERP products, MYOB Exo Business and MYOB Advanced, for over 300 clients across Australia and New Zealand and continues to support over 3,500 users across their client base. EXOBIZ also have their own in-house development team who over the past 13 years have developed additional products to complement MYOB’s ERP products. The team also give a wealth of experience and knowledge in integrated with third party products and various web platforms.