Media Articles

Retail World: Opmetrix and Liaise Marketing Join Forces

Friday, September 21st, 2018

Check out this article in the September edition of Retail World, announcing our partnership with Liaise Marketing. Read the article here

Retail World September 2018

Opmetrix expands Australian foothold with Axsys partnership

Monday, March 13th, 2017

Leading mobile sales management software company, Opmetrix has announced a new partnership with Axsys, one of the largest sales and service partners of MYOB Enterprise solutions. This is the latest in a string of partnerships for Opmetrix as it continues to strengthen its foothold in Australia.

This partnership allows Opmetrix and Axsys to deliver enhanced mobile sales management solutions to their customers, increasing management capabilities to mobile sales teams and maximising productivity performance.

Opmetrix provides flexibility to field based sales teams and empowers management teams with data and statistics, increasing efficiencies throughout businesses.

John Slaiman, Australia Country Manager, Opmetrix said that the partnership marks a period of growth for the company which was recently certified as MYOB Independent Software Vendor for MYOB advanced:

“Of course we are thrilled to have another such great partner on board – we have a strong brand in New Zealand and it’s great to see this growth reflected in the Australian market. We believe we have a really strong product and it’s pleasing to see that that’s being recognised and attracting companies such as Axsys to partner with us,” said Mr. Slaiman.

Recently certified as an MYOB ISV, Opmetrix is able to integrate seamlessly with any new and existing Axsys customers, offering itself as the optimum solution following deployment. Opmetrix technology is available both online and offline and is available on windows, IOS and Android devices.

Managing Director of Axsys Jason Ransley explained that Opmetrix presented itself as a perfect partner, aligning with their brand ethos and expanding opportunities for their clients.

“Opmetrix was an obvious choice as a partner for us, their brand values lie very closely to our own, based around the ethos of honesty integrity and performance. We pride ourselves on quality project delivery and our aim is to always exceed our client’s expectations by using leading technologies,” said Mr. Ransley.


For more information and to arrange interviews please contact:

 Fernanda Rogers

Tel: 0404 065 988


Jason Ransley

Tel: 1300 553 228


About Axsys:

Axsys is one of the largest sales and services partners of MYOB Enterprise Solutions. With over 20 years’ experience, Axsys currently services over 450 businesses across Australia with offices in Melbourne, Adelaide and Hobart. Just recently Axsys has earned the prestigious MYOB Diamond Partner status and held MYOB’s Enterprise Partner of the Year Award in 2014 and 2015.


Opmetrix signs premium partnership with EXOBIZ

Tuesday, March 7th, 2017

Premium cloud sales and merchandising field team software grows foothold across Australia

Opmetrix, the leading supplier of sales and merchandising team software, has recently signed a Partnership Agreement with MYOB Enterprise Solutions provider, EXOBIZ.

This partnership enables Opmetrix to sell its premium cloud based mobile solution for sales and retail teams to clients of EXOBIZ, providing them with an all-inclusive business solution and growth platform.

As a MYOB Integrated Solution Vendor (ISV), Opmetrix can seamlessly integrate with any new or existing EXOBIZ clients. This level of integration means EXOBIZ clientss will be able to get the most benefit from deploying the Opmetrix solution.

In addition to being able to process sales transactions in the field, EXOBIZ clients will now be able to effectively manage their mobile sales teams to maximise productivity, efficiency and performance.

Mike Duncan of EXOBIZ said Opmetrix is a great compliment to the existing solutions EXOBIZ provides.

“We are always looking for solutions that will help our clients better manage their business. With Opmetrix, we know our clients can enhance their sales processes in the field whilst integrating with MYOB’s ERP products for the back office functions. We are excited to have Opmetrix on board as a Partner.”

John Slaiman, Country Manager for Opmetrix, said his team is delighted with the new partnership.

“Together we’ll be able to deliver enhanced mobile sales management solutions that make for a compelling proposition for clients. EXOBIZ has a great reputation for service and innovation and it will be a privilege to work together,” said Mr Slaiman.


About Exobiz:

Established as an MYOB Enterprise Solutions Partner in Brisbane in 2005, EXOBIZ has grown to become one of the largest and most experienced Platinum Partners in Australia. To date, EXOBIZ has implemented MYOB’s ERP products, MYOB Exo Business and MYOB Advanced, for over 300 clients across Australia and New Zealand and continues to support over 3,500 users across their client base. EXOBIZ also have their own in-house development team who over the past 13 years have developed additional products to complement MYOB’s ERP products. The team also give a wealth of experience and knowledge in integrated with third party products and various web platforms.

Opmetrix announced as a MYOB ISV becoming part of MYOB Advanced Ecosystem

Thursday, March 2nd, 2017

The Opmetrix solution operates on IOS, Android and Windows devices and is fully integrated with both MYOB Exo Business and MYOB Advanced Platforms.


Sydney, Australia | March 02, 2017 –

Opmetrix, a leading cloud based mobile sales management solution, has been recently announced as a MYOB Independent Software Vendor (ISV) for MYOB Advanced. The Opmetrix solution is fully integrated with the MYOB leading cloud solution Advanced Business. In addition, Opmetrix can also operate in offline mode if required.

Designed for mid-to-large companies, MYOB Advanced is a comprehensive, subscription and browser-based Cloud ERP solution optimised for ease of use, adaptability, mobility, speed, and security hosted with Amazon Web Services.

“Customers with field based sales teams need up to the minute information on sales, salesperson activity and feedback from the field, said Carolyn Luey, General Manager of Enteprise. “Customers using MYOB in conjunction with Opmetrix will be able to have that and more. By partnering and working closely with MYOB ensures that customers will enjoy a seamlessly integrated solution.”

A cloud-based solution that seamlessly integrates with MYOB Advanced platform, Opmetrix is for high performing sales teams. It manages customers, sales and improves store performance, promotional activity and gives sales teams a true competitive advantage. Opmetrix delivers a mobile sale force automation software that is accessed on and offline, giving customers the ability to work anywhere.

“We are delighted to be recognised as an Independent Software Vendor by MYOB, said John Slaiman, Opmetrix Country Manager Australia. We are looking forward to working with MYOB and their partner channel in delivering integrated solutions to MYOB customers.”

About Opmetrix:

With over 20 years’ experience, Opmetrix brings knowledge, reliable technology and trustworthy cloud based mobile solutions for sales teams. Working seamlessly with ERP systems, Opmetrix delivers results by streamlining workflows, improving communication and providing visibility. Opmetrix clients are empowered with up to the minute information and statistical data to quickly identify trends and make decisions. The Opmetrix solution works online and offline on Apple, Android and Windows devices.

About MYOB

MYOB Group Ltd (ASX: MYO) is a leading cloud based business management solutions provider. It makes business life easier for approximately 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, practice management, CRM, job costing, inventory and more. MYOB provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and in 2015 was awarded the BRW award for the most innovative

large company for 500+ employees and placed 2nd in BRW’s Most Innovative Companies Award list across all categories nationally. For more information, visit or follow @MYOB on Twitter.

For more information:
Contact Us

Opmetrix Team App for Smartphones

Tuesday, March 15th, 2016

Opmetrix Team App for Smartphones. Smart business.

Opmetrix Team Banner

Opmetrix Team is a low-cost licensing product designed for Sales Managers, Merchandisers or part-time sales people to use on their own smartphone in the field.

For example, in Grocery, Opmetrix Team enables merchandisers to use their own smartphone in a BYOD (Bring Your Own Device) environment, and
offers a sharing capability to help them quickly and easily interact with their Territory Manager.

With access to shared call notes, photos, tasks and in-store survey audits, Territory Managers have the ability to instruct merchandisers when they need to escalate issues or get tasks completed, and can see the results when done.

Clorox and DKSH New Zealand have both had immediate success as early adopters of the Opmetrix Team solution. Damian Wright, National Sales Manager at Clorox acknowledged how “easy” Opmetrix Team is to use, and management are pleased with the “increased visibility of what merchandisers are doing in-store”. Key functionality including automated time in-store tracking and GPS location services means actual hours worked are summarised by Opmetrix in a weekly report which greatly assists payroll management. Clorox has implemented health and safety surveys to comply with the Health and Safety at Work Act 2015 (HSW Act), making Opmetrix Team an effective tool to ensure safety issues and incidents are monitored.

Opmetrix Team presents a low-cost solution for businesses – with ‘Bring Your Own Devices’ companies need only to reimburse a standard data usage (less than $10 per month) to cover business data use.

Opmetrix Team SmartohoneDianne Hutton, Regional Sales Manager at DKSH had positive feedback from all of her merchandising team and rolled out the system to the whole 60+ Merchandising Team, complementing the existing Territory Managers running Opmetrix on tablets.

Opmetrix continues to serve Territory Managers using tablet devices well. Extending to Merchandising Teams allows FMCG companies to report on total visibility of field team activity. There is no need for multiple solutions… Opmetrix covers all the bases.

Key features of Opmetrix Team

  • Call cycle planning and compliance for merchandising teams
  • Share call notes, photos and tasks between Territory and Merchandising Teams
  • Full management visibility of time management, GPS location and work completed
  • Record sick leave and holidays
  • Capture accident / incident reporting requirements for health and safety


Opmetrix Team can easily be added to your existing Opmetrix solution and is available in bundle pricing options including 20 and 50 user combinations.

For more details, contact: or your closest office.

Top tablets for grocery – Supermarket News article

Thursday, October 29th, 2015

Tablets for sales teams

Tablets are the most commonly used digital tool for sales, and FMCG sales teams worldwide have been quick to adopt tablet technology in the field, but which one is best for your field team? As a leading merchandising mobile sales solution, Opmetrix has put together a snapshot of statistics to discover which devices are popular in the field.

When you think of the iPad, which is the front runner with nearly 90 percent of devices used by FMCG field teams, you could almost be forgiven for forgetting about Android and Windows, but in the last 12 months Android has been putting up a fight, particularly with its Samsung Galaxy which has become more robust and reliable. Only two percent of Opmetrix users have adopted Windows tablets.

Surprisingly, tablets are really tough. The breakage rate for field teams is less than one in 100 in more than 12 months. The trick is to use the toughest case you can find to protect the corners so that if it drops it bounces rather than crumbles.


Future of tech

The iPad Pro was announced this September and it’s a massive 13” screen. We don’t question its functionality but doubt we’ll see many territory managers carry these into stores.

Both Apple and Android have released the smartwatch and Opmetrix has completed some initial R&D. The results are in: there’s some good functionality for sales managers e.g. instant reporting of what the team is up to, but are hard-pressed to see it as a useful in-store tool for now.

This article was published in the October 2015 issue of Supermarket News. Supermarket News is an industry news magazine for professionals in the food retail and grocery industry.

Retail World – Opmetrix article

Thursday, August 7th, 2014

Retail World is the premier national news magazine serving the Australian grocery trade. The July 2014 edition covers the history of Opmetrix, the markets and clients we support and insight into the future direction of technology within the FMCG sector. Select the Link to  read a PDF version : Retail World Editorial (pg 68)