Case study: K&A Foods
Opmetrix wins over K&A Foods with seamless integration to Attaché.
K&A Foods Pty Ltd searched high and low for a mobile sales solution that created efficiencies within the business and placed it ahead of its competitors. Eight years later, Opmetrix is still an integral part of the business both on the road and in the office.
K&A Foods is a food service wholesaler in NSW, Australia and distributes food products to clients in Victoria and the Southern Riverina NSW. The company, which sells a wide range of products – from beverages and breakfast cereal to frozen food products – is recognised for its superior service and for supplying premium brands including Cadbury, Arnott’s, Heinz and Fonterra.
Anna Tengstrom founded the company in 1989 with her husband, Kevin. Together, they strive to remain competitive through innovation. A key focus is consistent and current data between management and field teams. With 4,000 lines of products and a 600-strong customer base, a large number of orders need to be entered accurately then packed and distributed efficiently to customers.
The company has recognised huge changes in the wholesale and technology industries, and it became a clear a mobile sales automation solution was needed. “We’re adapting to food culture changes, and the way we’re doing business has transformed over the years. People expect more from you in regards to service,” Anna says.
Using an efficient mobile sales solution from the beginning was a key focus for Anna. She says there were three specific requirements her business needed for mobile sales
- The ability to create orders accurately and quickly
- As a rural business, be able to take orders offline
- The need to integrate seamlessly with Attaché accounting system.
Opmetrix ticked all of Anna’s key business requirements. Since implementing Opmetrix, Anna has noticed a huge difference in the way it has positively affected management and field teams manage their working day. “K&A Foods is innovative out in the marketplace because we are ahead of our competitors. Having information at our fingertips is very important for our sales representatives and staff,” she says.
Since implementing Opmetrix, Anna has noticed a huge difference in the way it has positively affected management and field teams manage their working day. “K&A Foods was innovative out in the marketplace because we were miles ahead of our competitors at that particular time. Having information at our fingertips is very important for our sales representatives and staff,” she says.
Opmetrix provides field sales teams accurate on stock-on-hand data, pricing, customer details, and mobile sales teams can look up reports themselves. “With Opmetrix, the sales team have got flexibility; information can be emailed back to head office through their call notes and orders are done immediately. Being rural, we can still take orders without Internet and as soon as we’re in range we can transfer those orders across.
“The cost efficiencies were immediate because there was no double data entry. It was
saving an enormous amount of time in head office and in the warehouse.”
Opmetrix provides opportunities which offers a roadmap to success – the ability to identify and measure results and turn things around quickly. K&A Foods use Opmetrix results on an ongoing basis to do just that.
“We hold our sales meeting every week based on the call notes and the information we receive from the week.”
Using Opmetrix, the company has had efficiency gains, increased ordering capabilities, and gained customer insights to refine the customer experience with new confidence to engage. Opmetrix strives to provide the best customer service to clients and Anna has high praise for pre-emptive support, “You guys are 10 out of 10!”
When asked what piece of advice Anna would give to other businesses looking at Opmetrix, she says adamantly, “I believe that if they don’t have a sales automation system out there on the road today, they’re actually missing out on opportunities.”
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