Signify

Pioneers of LED lighting systems NZ

With 1,000 store visits every month Signify found effective reporting a major problem. Compounding the issue was the need for close collaboration between an internal sales team and an externally contracted, field team. Signify needed to increase unity and transparency between the two teams with a vastly improved reporting system.

Deploying Opmetrix CRM provided automated reporting and centralised sales functions specific to
each store and rep’. Real-time reporting has enabled more accurate forecasting and an instant view of marketplace behaviour. “We find that if the team are spending the right amount of time in store and doing quality calls we see better sales results” says Daniel.

The ease with which Opmetrix’s specialised CRM manages customer data has provided significant benefits. The two sales teams can now share wins and successful sales strategies. Opmetrix CRM has helped Signify to drive sales to new heights.

“Being able to see how much time your team is spending at each store, analysing customer sales against this and responding quickly when opportunities arise, has made a huge impact on our business.”

Nick Morse, National Sales Manger