NZ’s biggest producer of Sausages, Bacon, Ham, Burgers & Small Goods

Hellers’ system of pen & paper style sales administration was struggling to keep pace with the company’s spectacular growth.

Badly needing a digital platform that would automate sales processes and administration of field teams, Hellers transitioned to Opmetrix CRM.

The change provided Hellers with; GPS tracking, real-time reporting of call times, better management
of deals, shelf space and in-store promotions, and the specialised CRM system helped to achieve and exceed sales targets.

“Opmetrix CRM has made our field team a lot more efficient … using these tools helps you to be more disciplined in understanding your strengths and weaknesses” says Aaron.

“The number one thing we’ve liked about Optmetrix is that they understand our business and especially FMCG - that’s where it fitted like a glove.”

Aaron Jefferies, National Sales Manager