Mobile technology for FMCG field teams is the key connector between the customer and head-office. The ability to see real-time insights of what’s happening at the coalface empowers companies to design strategies to encourage teams to achieve peak sales performance.
Focussing on field team management, Opmetrix empowers field users with an intuitive mobile app that covers everything a rep needs to sell and merchandise in store including CRM, sales, surveys and retail execution whilst providing managers with real-time visibility and reporting to manage and optimise their team.
Opmetrix launches its next generation platform today; it offers significant new features for field teams and improved visibility for National Sales Managers. With an entirely new design, it’s packed with enhanced reporting, including activity and performance dashboards for both customer and team optimisation.
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The most significant innovation of the new generation release is Opmetrix Live Agent.
Live Agent allows head-office management to see on a map the live location and activity of the field user, and see the roads and route taken throughout the day and compare that against call cycle planning. With options to record start and end of day times, and track mileage, Opmetrix combines mobile CRM, Retail Execution, Sales and GPS Route tracking all within one mobile platform.
Opmetrix’ new platform strengthens the connection between Territory Mangers and Merchandising reps as it now offer the ability for teams to set tasks and actions for one another within a store.
The new Merchandising mobile app is streamlined to include the ability to audit range, out-of-stock and promotional activity using a low-cost smartphone form factor. Now every team member that visits a store can use Opmetrix technology.
Opmetrix has extended functionality for route sales deliveries and direct-to-store sales. Now with an integrated credit card payment gateway, Opmetrix delivers a full cycle from adding a new customer, invoicing on the spot and completing the payment via credit card - all within the Opmetrix mobile app. Subsequent invoicing securely stores the credit card details for immediate payment and receipt.
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